Premium Marketing Plan
With a profound understanding, and appreciation for the craft of marketing. The foundation of my marketing program is its accentuation of technology, consumer knowledge, and innovative approach. These next steps will be taken simultaneously, by my marketing team to polish, and optimize your home's impact upon the commencement of the marketing campaign. This acts to reinforce the efficacy of the marketing material, that will not only captivate but also educate potential buyers to your home.
SOPHISTICATED DIGITAL MARKETING
Over 81% of home purchasers will use the internet at some point in the duration of their home search. Out of that majority 43% will begin their first step of this process online. Finally 43% of buyers will ultimately purchase a home as a direct result of their online exploration.
It is with this critical piece of consumer knowledge, that acts as the fundamental philosophy of my marketing program. With heavy emphasis on expert Search Engine Optimization techniques , Google Adword Campaigns, use of over 20+ affiliate sites, local, international exposure, multi lingual translations, fully customized email blast campaigns to +5000 of our clientele and to over 12000 realtors, and a profound understanding of Google's ever changing algorithm. Ensuring your property attains maximum exposure, and no opportunities are missed.
PREMIUM PUBLICATIONS
Statistically proven that consumers whom sign up for a subscription service, have an astronomically higher chance of reading through it, and not throwing it into the trash.
In today’s society people are constantly bombarded by junk mail, so as a defense mechanism we learn to tune out a lot of “free” content.
By promoting your home on the following magazines, we by pass that defense mechanism, and captivate audiences, while also bringing the association of luxury that these publications hold:
- Dream Homes Magazine
- Unique Homes Magazine
- Christies International Luxury Edition
FULLY BRANDED / CUSTOMIZED PROPERTY BROCHURES
4-16 page Fully Customized meticulously detailed feature sheets will be created to highlight specific details of your home, as well as including some of the above mentioned material such as, photos, floor plans, and links to our websites. Acting as an exceptional takeaway item, that leaves the best impression of your home, long after the purchaser has left it.
PROFESSIONAL VIDEO'S & DRONES
A picture is worth a thousand words. Employing only vetted and experienced master level professional photographers and videographers, high definition photos will highlight the best qualities, and selling features of your home. The use of drone pilots will be used to obtain high altitude photos to capture key features of estates and their surroundings . Also, a high end production video tour of your home/and or neighbourhood will be crafted. Giving Buyers an opportunitty to experience, and form a connection to your property, prior to their first step in your home. Premium marketing materials enable us to captivate, promote, and sell.
PROFESSIONAL FLOOR PLANS
Size does matter. Professional Measure Masters will be employed to accrately measure your property, and create detail floor plans. Aside from helping a Buyer understand the layout, and dimensions of your home, this step is crucial for 4 reasons. The downloadale floor plans will be used on our websites, customized brochures, ensure there is no "missing space", and will be transformed into an interactive and exclusive site known as Room Planner, that allows the prospective buyers to engage on a deep psychological level with your home by planning your home's space with their furniture.
ONLINE PRESENCE MANAGEMENT
Utilizing my innovative & industry leading web presence, you can count on your home being presented to home buyers in the most professional, extensive, and dynamic way. These features act to keep prospective purchasers engaged, and for sustained periods. More time spent viewing your online profile translates to a higher chance of them directly walking through your home in real life.
SOCIAL MEDIA ADVERTISING
By harnessing the “art of social networking” we are at an advantage. We will be able to communicate, direct, and interact with fastest expanding segment of internet usage –social media.
I have developed a unique 9 step social media strategy to engage our existing followers, fans, and connections on the most relevant platforms. The moment you partner with me to sell your home, our strategy begins. This will go through a structured process, ensuring that social media home Buyers are always notified with the activity regarding your home, whether it’s a price adjustment, subject offer, or an open house.
You can as well follow me on Twitter, Facebook, and connect with me on Linkedin
MOBILE FRIENDLY WEB PRESENCE
Mobile friendly web marketing offers, functionality in terms of search ability (google will not recognize a website if it is not mobile friendly), and it also offers convenience. In today’s society the work week and expectations of overtime have increased drastically, because of this its imperative to give potential buyers ample opportunities to gain access to our different venues, after their interest has been piqued.
LUXURY CAR STAGING
Understanding the psychology of affluent clientele is crucial to the sale of any luxury asset. The addition of a top tier automotives such as a Lamborghini, Ferrari, Bentley, and/or Rolls Royce vehicle elicits, an association of success, power, and wealth. It is this association, that we create through strategic staging of a luxury car as part of our marketing materials, and as a part of exclusive events.
DIGITAL VR DOLLHOUSE (MATTERPORT)
360 degree MatterPort Digital Doll House. I am pleased to be ONE OF THE FIRST in the Lower Mainland to be able to offer to my clients this true sight digital doll house/floor plan. From this point on locals as well as international buyers will be able to walk through your entire home, while giving us an opportunity to set up certain detailed selling points within the property for the potential buyers to see.
Imagine walking through the master bedroom, all the way down stairs to the kitchen for breakfast. Better yet from the kitchen, you can directly switch floors to see what is directly above you. This innovative technology is the absolute most accurate depiction of your home, and has been a fundamental pre qualifying tool for many of our buyers.
BESPOKE LISTING WEBSITE
In order to garner the most views to your luxury property, our digital marketing team will tailor an entire premium website solely dedicated to your Home. This custom site will illustrate not only the individualized branding we’ve engineered for your home, but will also host all relevant details, videos, and will be search engine optimized to funnel as many potential buyers to your home as possible. This acts to make your property stand out from the crowd, and garner a better ranking on Google search.
AFTERCARE PROGRAM
Even long after the completion of a successful project, all of our clients are always welcome to reach us for assistance. Some of the things we do include, constant follow up to ensure you're feeling happy and content, providing analytics on current market trends, asset observation management, and also our Neighborhood Activity Reports.
“People first, above all else. A project is not only about the house, condo, townhouse, investment ect….its about the wellbeing, success, and endeavours of our clients."
DEPENDABLE MARKET INTELLIGENCE AND ANALYSIS
Knowledge is power, and planning equates success.
Utilizing the perceptive insight of market conditions, local and international affairs, community plans, legislation, and taxation issues. I am able to provide my clientele with a wider scope of market intel, and reconnaissance. Formulation of comprehensive reports and accurate projections stem from investing in statistical gathering technologies, and leveraging insider connections from various industries such as, top tier developers, individual development projects, financial insitutions, accountanting and legal firms, and dilligently provided to clients. "I believe in meticulous planning, based upon the main objective of each individual clients portfolio. Allowing us to execute with the utmost efficiency, and precision" This is achieved through constant observations of market trends, and concise analysis.