Case Studies
3103 1255 Seymour Street
The Strategy
This home had a very unconventional floor plan which would make it a niche product. However, through de-cluttering, professional cleaning, and staging the home’s functional aspects as well as its major strengths were highlighted. Hence, the “View Pad” was born. By strategically targeting buyers that are sick and tired of cookie-cutter floor plans, and highlighting its “Boutique” yet functional configuration, the home was successfully sold for a fantastic price.
Market Condition:
The condo sector in Downtown Vancouver at the time of listing was on the decline, despite massive growth from the initial month, as such a key element to the success of this project was the diligent tracking of changes to the supply of inventory, prices, and absorption rates. It was imperative to stand out at a time when inventory in this area was on the rise.
-Decluttered
-Professionally Staged
-Professional Drone Footage
-Professional Photography
-High-End Video Production with Luxury Car
-Neighbourhood Video
-Published in Haven Magazinie
Results:
Instagram: Views 425
faithwilson.com 104 Views
Google Ads: Impressions 5,682 Clicks: 91
jameshauhomes.ca 189 Views
Juwai: 5 views
Total: Impressions 6,405 / Clicks 389+ towards our target audience with our marketing and digital advertising on google and social media.
Generating:
Over 35 groups through the open house events, we garnered 2 offers and sold for $30,000 over asking price, and remains as the second-highest price condo unit sold in the Elan. The only other one that sold for higher was the Penthouse.
802 - 680 SEYLYNN CRESCENT
The Strategy
This beautiful modern condominium in an emerging neighbourhood had many incredible features that were important to be highlighted and touted to the public. Including triple-pane glass windows throughout, one of the most extensive state-of-the-art amenities centres in North Vancouver. Plus its qualities as an investment opportunity via the growth of the surrounding area, and its rental capacity.
- Decluttered
- Professionally Staged
- Professional Photography
- Professional Drone Footage
- High-End Video Production with Luxury Car
Results:
After 8 days and 2 open houses, we generated 2 offers and ultimately sold for 99.35% of the asking price.
Instagram: Likes 517 / Accounts Reached 8,773 / Impressions 12,166
Google Adwords Impressions 189 / Clicks 16
Facebook: 4,864 Impressions / 65 Clicks
faithwilson.com 1,087 Views
jameshauhomes.ca 165 Views
REW: Impressions 10,072 / Clicks 1,019
Juwai: 5 Views
Total: Impressions 28,548 / Detailed Views of listing 2,874 towards our target audience with our marketing and digital advertising on google and social media.
936 Sperling Avenue
The Strategy
Stunning and prime duplex unit ideally situated in one of the best school catchments, and close to amenities. The goal was to educate the public that this home was no ordinary duplex but one of the highest quality homes via its detailing, ultra-functional floor plan, suite options, and luxurious radiant floor heating system. Understanding that our direct competition on the marketplace at this time is not duplexes as there aren’t others similar in the city of Burnaby (inventory too low), rather detached houses.
By drawing parallels between the two options and highlighting the premium duplexes strengths we effectively took consumers from the detached sphere and educated them why our home was a better option, that offered you a much more elevated lifestyle, the front and back yard, freedom of ownership, detached garage, newer age for a fraction of the cost.
-Decluttered
-Professionally Staged
-Professional Photography
-High-End Video Production with Luxury Car
-Neighbourhood Video
Generated: over 40+ groups through 2-day open house event and culminated in 9 competing offers. Ultimately selling subject free for more than $250,000 over asking price.
Instagram: Likes 520 / Accounts Reached 4,378 / Impressions 980
Facebook: Impressions 10,777 / 1,365 Clicks
Juwai: 1 View
REW: Impressions 21,159 / Clicks 3,997
Christie’s International Real Estate: 148 Views
Total: Impressions 33,064 / Detailed Views of listing 6,031 towards our target audience with our marketing and digital advertising on google and social media.
10240 Hall Avenue
The Strategy
The marketing plan for this home was to brand the property as an updated family home that’s been meticulously cared for and is built to the highest caliber. Furthermore, branding its specific location within the neighbourhood and highlighting key desirable features, such as historic low turnover rates, its noise differential from the traditional airplane path, and its close proximity to neighbourhood amenities. Branding this as Odlin Park.
Utilizing a variety of digital marketing avenues and upgrades to market this property to the United States, Hong Kong, Mainland China, and Nationally with professional photography, and videography. Prior to launching on MLS social media avenues and email marketing campaigns were employed to create teasers to drive up suspense and intrigue before Launch.
The line-up method was used to create more suspense and an aura of desirability during opens by appointment. Finally delaying offer presentations 1 week from launch, in order to create competing bids.
2424 Birch Street
The Strategy
Our target to achieve a record-breaking price per square foot was planned with meticulous precision. From having the home professionally cleaned to full interior and roof patio staging, and the employment of drone footage that would showcase the surrounding neighbourhood, amenities, and its rooftop patio (the key selling feature/differentiator), plus it's close proximity to the Vancouver Downtown Core. Including professional photography from a daytime specialist photographer to highlight its bright accents, coupled with a twilight video.
Utilizing, digital media such as social media, REW, and its associated paid upgrades, posting the listing on the ViewVancouverListings.com front page, Faith Wilson Group website, and Christie's International website to create a powerful online presence and garnering several thousands of views. Print media was also used and this listing was sent on a professionally printed flyer to over 12,000 homes in Greater Vancouver.
10891 Dennis Crescent
132 2979 Panorama Drive
786 3311 Ketcheson Road
9571 Palmer Road
